Start selling online: a simple guide for Nigerian businesses
You don’t need a website to sell online. Here’s how to open your store, list products and get your first orders.
Many great Nigerian businesses still sell only in their shop or on WhatsApp. Selling on a marketplace lets thousands of new customers find you — without building a website.
Step 1: Open your free store
Register as a seller with your shop name and phone number. Add your logo, a banner picture and a short story about your business. Shoppers trust stores that look complete.
Step 2: Add clear photos
Use natural light and a plain background. Show the front, back and details. Good photos are the number one reason shoppers click.
Step 3: Write honest descriptions
Say the size, material, colour and what is in the box. If you sell sizes or colours at different prices, add them as options so buyers can pick.
Step 4: Ship on time
Confirm new orders quickly, pack them well and hand them to the rider. Fast shipping raises your seller score and brings more orders.
Step 5: Share your store link
Post your store link on WhatsApp status, Instagram and TikTok. Every visit counts.
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