5 tips for product photos that sell

Shoppers can’t touch your product, so your photos do the selling. You don’t need an expensive camera — just follow these five tips.

1. Use daylight

Shoot near a window during the day. Avoid strong flash, which makes colours look wrong.

2. Keep the background simple

A white wall, a clean table or a plain cloth lets your product stand out.

3. Show every angle

Front, back, side and close-ups of details like stitching, labels or ports. Up to 8 photos per product.

4. Show it in use

A dress on a person, shoes on feet, a bag on a shoulder. It helps buyers imagine owning it.

5. Be honest

Don’t over-edit. When the item looks like the photos, you get good reviews and fewer returns.