How do sponsored products work?

Sponsored products put your items at the top of search results and category pages — the first places shoppers look.

1. Pick products to promote in Seller Center → Sponsored ads (or tap Promote next to a product).
2. Pick keywords — the words shoppers type, like android phone or ankara fabric. You can also pick categories, or switch on Automatic to match your product names.
3. Set your bid — the most you will pay for one click — and a daily budget.
4. Add ad credit with your card, or move money from your earnings.

When a shopper searches, all sellers bidding on that search compete instantly. Higher bids, and products shoppers click more, win the top spots. You never pay more than your bid, and usually pay just enough to beat the next seller. Views are free; you pay only for clicks, and the same shopper clicking again within an hour is charged once.