Choosing keywords and bids that pay off

Start with real searches

The Sponsored ads page lists what shoppers actually search on Koovva, with a suggested bid. Tap an idea to add it.

Match types

• Broad (default): all your words appear in the search, in any order. phone android matches android phone case.
• Phrase: your words appear together, in order.
• Exact: the search is exactly your keyword. Best for your top sellers.

Type a line like tecno camon 30 | 60 | exact to give one keyword its own bid and match type.

Negative keywords

Add words like used or repair so you don’t pay for clicks that won’t buy.

Watch cost / sales

Cost / sales is your ad spend divided by the sales ads brought. If it is higher than your profit margin, lower the bid or remove that keyword. The report What shoppers searched before clicking shows which searches bring buyers.